NYX PROFESSIONAL MAKEUP ON THE RISE EYELASH MASK is a volumizing mascara called "Liftscara." Elevate your expectations with this extraordinary product that delivers substantial volume and an immediate lifting effect, ensuring your lashes stand out dramatically. This mascara features a vegan-friendly formula! Its unique rice wax-infused composition offers rich pigmentation, allowing it to coat every single lash in a deep matte black. With just a few swipes, you'll not only see an impressive lift but also enhanced fullness. The On the Rise Mascara comes equipped with a revolutionary hourglass-shaped elastomer brush designed to separate each lash from base to tip while providing remarkable lift and volume that is sure to turn heads.