Experience a dramatic lift with an impressive volumizing effect. The specially designed ribbed bristles, infused with rich, deep black pigments, elevate your eyelashes without the weight. The Moisturizing Lash Complex ensures that every single lash receives an even coat, providing customizable color depth that resists smudging and clumping. ULTRA VOLUME FORMULA Enriched with a moisture-enhancing complex, this creamy mascara formula offers lift and volume without the risk of clumping. Feel the feather-light texture on your lashes, free from heaviness or stiffness. UNIQUE BRUSH DESIGN The robust brush with its ribbed bristles grabs and envelops every lash, delivering immediate and striking results. The potent pigments wrap around lashes from the base to the tips, resulting in rich color and vivid dimension. BREAKTHROUGH RESULTS An impressive 96% experienced full, maximum volume* 96% noted a buildable, clump-free experience** 100% reported instant curl from the roots all the way to the tips.*