JOHN FRIEDA's VIOLET CRUSH Intense Violet Shampoo for Blondes is designed to eradicate persistent brassiness in just a single wash, delivering a cooler and more luminous blonde hue. Infused with crushed violet and blue pigments, this luxurious formula works to diminish yellow and orange undertones, ensuring your blonde remains vibrant and youthful. It’s safe for all hair types, including natural, color-treated, platinum, and light brown shades. This product is free from peroxide and ammonia, making it a gentle choice for hair care. Additionally, it’s vegan, contains no animal-derived ingredients, and has not been tested on animals.