ALCANTARA presents the L'UOMO URBAN crystal, a hair sculpting and shaping gum designed specifically for men. This product features a blend of natural clays and resins, offering a flexible yet firm hold that looks effortless. Infused with provitamin B5, it helps to lock in moisture within the hair fibers for enhanced hydration. It is user-friendly, enabling a variety of styling options. To achieve different finishes, apply to damp hair and style accordingly. For brushing, use on wet hair and dry to assist in shaping and managing your preferred appearance. For a more defined look, apply to dry hair.