Introducing REVLON's EYES WIDE OPEN mascara from the MASS MARKET line, a product that embodies boldness! Elevate your lashes with this long-lasting mascara, designed to maintain its hold for as long as 24 hours. Revlon So Fierce Mascara! Eyes Wide Open™ features a cutting-edge LiftLash technology that delivers outstanding volume. This formula is both smudge-proof and flake-free, and it has undergone thorough ophthalmological testing. Key Features: The specially designed Push Up Curvaceous Brush expertly accesses even the smallest lashes, enhancing them for a wide-eyed, luminous appearance. With six unique reservoirs, the brush ensures even application of product to every single lash.