PHYTO's VIOLET shampoo offers a gentle cleanse while effectively moisturizing the hair strands and eliminating unwanted tones from the very first use. This formula leaves your hair feeling soft and radiant, enhancing cool undertones for a more vibrant white. Central to this blend are violet pigments that target yellow and brassy hues, ensuring that cool tones remain vivid with every wash. Additionally, the antioxidant-rich Edelweiss extract shields the hair, along with white mallow extract that enhances shine. Free from silicones, surfactants, dyes, and PEG, this shampoo provides a pure wash experience.