Transform your blonde locks by smoothing out orangey hues and achieving a cooler, luminous finish. The Violet Crush Shampoo is designed to gradually reduce unwanted yellow and orange tones, bidding farewell to brassiness and reviving your ideal blonde—brighter and cleaner—between salon appointments. With a hydrating blend that incorporates crushed violet pigments and Pro-Vitamin B5, it offers a gentle cleanse without color stripping or dryness, resulting in a fresher, cooler blonde with each wash. Perfect for natural blondes, color-treated blondes, platinum shades, and light brown hair, it is also safe for color-treated hair. Furthermore, it features an AuraBoost fragrance that envelops hair in a refreshing aroma, enhancing the experience with every use. The formula is vegan and free from animal-derived components, as well as being silicone-free.