THE PIONEERING FRAGRANCE OF US SCENT INDUSTRY Estée Lauder's Youth Dew is a women's eau de parfum, categorized under the spicy oriental aroma family. Known for its remarkable strength and projection, this fragrance has captivated women for over fifty years, fostering a devoted fan base who adore its essence. Its inspiration hails from American sensibilities, exuding a sensual, enveloping warmth. Created in 1953 by the talented perfumer Josephine Catapano, Youth Dew combines a dazzling array of floral notes with robust spices and woods to craft a truly sensual experience. Its signature scent commands a presence, showcasing a bold and distinct personality. This fragrance was designed for the dynamic woman who leads a fast-paced lifestyle, requiring a scent that lasts throughout her busy day—sunrise to sunset—leading to the birth of Youth Dew to fulfill this need. Estée Lauder's fragrance pyramid reveals its complexity, featuring three key components: a rich bouquet of distinctive and lasting flowers, expertly blended spices that evoke intrigue and ensure lasting wear, and unique woods that add a touch of sensual allure and seduction, culminating in a powerful effect. TIMELESS CLASSIC. Youth Dew's enduring presence in the fragrance market has solidified its status as a staple of contemporary perfumery. DIVISIVE CHOICE. Youth Dew is one of those scents that people either cherish or strongly dislike due to its potent notes. For its enthusiasts, it becomes a cherished possession, creating a compelling dependency that leaves them feeling incomplete in its absence. TARGET AUDIENCE. This fragrance is aimed at a more seasoned demographic, appreciated for its pronounced intensity. It speaks to balanced women who are in pursuit of a unique and personal signature scent.