VOLUME GLAMOR Bourjois WP Push-Up Effect Mascara is an eyelash formula designed to deliver extraordinary volume while curling lashes for a more expansive appearance. Its Uplift volumizing brush features 15 deposit zones to ensure maximum product application with each swipe, covering every lash in just one stroke. This waterproof mascara lasts up to 16 hours without the need for touch-ups. Instantly, your eyes are transformed as your lashes achieve a dramatic curl while their volume multiplies thanks to the innovative Push-Up formula, which creates a gaze filled with sensuality and allure. The result is elegantly defined lashes that appear lush and abundant.