Introducing JHONSON'S Baby Cottontouch Lotion for Face and Body, providing hydration for 24 hours. Remember, your little one's skin is significantly more delicate, being up to 30% thinner than yours, which means it needs extra gentle treatment. The innovative Cottontouch™ Lotion is infused with pure cotton and formulated specifically for the sensitive skin of newborns. This lightweight, water-based lotion not only hydrates but also safeguards baby's delicate skin from day one. Its airy texture ensures a soft application without any greasy residue or stickiness. Designed for newborns, this lotion's hypoallergenic and pH-balanced formula is void of dyes, sulfates, and phthalates, making it perfect for everyday use. Enjoy peace of mind knowing that your baby's skin is receiving the utmost care with Cottontouch Face and Body Lotion.