JOHN FRIEDA introduces VIOLET CRUSH, a specialized shampoo designed for individuals with blonde hair. This product effectively banishes unwanted brassiness, providing a sleek and cool blonde finish. Key advantages: The Violet Crush Shampoo, suitable for daily application, utilizes crushed violet pigments to subtly counteract yellow and orange hues, ensuring a vibrant and radiant blonde look in between salon appointments. It is safe for use on natural, colored blonde, platinum, and lightened brown hair. The formulation is free from peroxide, ammonia, silicones, and parabens.